January 14, 2012

Stakeholders and Roles in Project Management


Padar, K., Pataki, B., Sebestyen, Z. (2011). A comparative analysis of stakeholder and role theories in project management and change management. International Journal of Management Cases, 13(4), 252-260.

The authors have recognized something that is part of the constructs of my client work:  project management is a focused, somewhat short-term initiative to bring about a desired improvement, while change management is a longer-term, often dynamic—or at least adaptive—approach to effect an new behavior in an organization.  There is certainly overlap between the two, the authors point-out, and in my experience the project work spawns the need for the change work , so that, too, fits with my experience. 
Where the authors assess that overlap is in roles:  the people that do the work through projects and change initiatives.  They arrive at the conclusion that the principle roles in project management and change management have very similar “ job requirements,” (my term) and that these individuals can learn much from one another’s disciplines.

The authors provide some perspective on earlier research which delves into why people become willing to change, arriving at the conclusion that people change when they feel that they are losing control over their environment.  They cite (Conner, 1993) and (Mink et al, 1993) on this topic.

I find it helpful that they have given thought to roles in change management, and not just to the strategies and tactics which need to be employed.  Similar to a RACI (responsible, accountable, consulting, and informed) matrix, the change roles are defined as sponsors, agents, targets, and advocates.  They then define each of these roles.  They work-through a similar exercise for project management, and provide a table which matches the project and change roles using roles terms from earlier researchers.  That is helpful.

The three authors teach at the Budapest [Hungary] University of Technology and Economics, and, as noted above, richly cite earlier research work to draw their conclusions.  It is novel that there is no case study in the article, though it was published in the International Journal of Management Cases.  I would certainly have benefited from seeing an application or theoretical case of how these overlapping roles could truly benefit a change management initiative.